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PRIVACY & COOKIE POLICY

Tom Collins Drums
Website: www.tomcollinsdrums.com
Last updated: 11 August 2026

Tom Collins Drums respects your privacy and is committed to protecting your personal information.

This Privacy & Cookie Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, make an enquiry, purchase goods or services, book tuition, attend an event, interact with our advertising, or otherwise deal with Tom Collins Drums.

It also explains how we use cookies and similar technologies, including technologies associated with Google Analytics, Google Ads and Meta advertising.

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1. WHO WE ARE

For the purposes of UK data protection law, the data controller is:

Tom Collins Drums
The Leasowes
Tanworth in Arden
B94 5AE
United Kingdom
Website: www.tomcollinsdrums.com

References in this policy to "Tom Collins Drums", "we", "us" or "our" mean Tom Collins Drums.

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2. DATA PROTECTION LAW

We process personal information in accordance with applicable UK data protection and privacy legislation, including:

  • the UK General Data Protection Regulation ("UK GDPR");

  • the Data Protection Act 2018;

  • the Privacy and Electronic Communications Regulations 2003 ("PECR"), as amended; and

  • other applicable UK privacy and electronic communications legislation.

Where visitors are located outside the United Kingdom, additional local privacy laws may also apply.

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3. INFORMATION WE MAY COLLECT

Depending on how you interact with us, we may collect the following information.

Information you provide directly

This may include:

  • your name;

  • email address;

  • telephone number;

  • postal or billing information;

  • information submitted through our website contact forms;

  • information you provide when enquiring about drum lessons, instrument hire, events, products or other services;

  • booking and lesson information;

  • correspondence between you and Tom Collins Drums;

  • payment and transaction information;

  • information supplied when purchasing products, services or vouchers;

  • information supplied when registering for or attending events;

  • marketing preferences; and

  • any other information you voluntarily provide to us.

Where tuition or an event involves a child, we may also hold information relating to the child and their parent or guardian where this is necessary to provide the service safely and effectively.

Information collected automatically

When you use our website, certain technical information may be collected automatically. Depending upon your cookie choices, this may include:

  • IP address;

  • browser type;

  • device type;

  • operating system;

  • approximate geographical location;

  • pages visited;

  • time spent on pages;

  • referring website;

  • links and buttons clicked;

  • advertising identifiers;

  • cookie identifiers;

  • information about how you interact with the website; and

  • information relating to advertising campaigns that led you to our website.

Some of this information may constitute personal data under UK data protection law.

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4. HOW WE USE YOUR INFORMATION

We may use personal information to:

  • respond to enquiries;

  • arrange and provide drum tuition;

  • manage student and customer relationships;

  • process bookings;

  • provide instrument hire;

  • sell products and vouchers;

  • administer events;

  • process payments;

  • issue invoices and maintain accounting records;

  • communicate with customers, students and parents or guardians;

  • provide customer service;

  • operate, maintain and secure our website;

  • understand how visitors use our website;

  • improve our website, services and advertising;

  • measure the effectiveness of our marketing;

  • advertise our services through platforms such as Google, Facebook and Instagram;

  • create advertising audiences or measure advertising conversions where appropriate consent has been obtained;

  • prevent fraud, abuse or security incidents;

  • comply with our legal and regulatory obligations; and

  • establish, exercise or defend legal claims.

We do not sell your personal information.

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5. OUR LAWFUL BASES FOR PROCESSING

Under UK GDPR, we must have a lawful basis for processing personal information.

Depending upon the circumstances, we may rely upon:

Contract

We process information where this is necessary to provide a service you have requested or to take steps at your request before entering into a contract.

For example, this may include arranging lessons, processing a booking, providing instrument hire or fulfilling an order.

Legitimate interests

We may process information where necessary for our legitimate business interests, provided those interests do not override your rights and freedoms.

These interests may include:

  • operating and improving our business;

  • responding to enquiries;

  • maintaining customer relationships;

  • preventing fraud and misuse;

  • protecting our systems;

  • understanding the performance of our business; and

  • establishing or defending legal claims.

Consent

Where required, we rely upon your consent.

This may include:

  • optional analytics cookies;

  • advertising and remarketing cookies;

  • personalised advertising;

  • certain marketing communications; and

  • technologies that store information on, or access information from, your device.

You can withdraw consent at any time.

Legal obligation

We may process information where necessary to comply with a legal obligation, including taxation, accounting and regulatory requirements.

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6. WEBSITE ENQUIRIES

Our website allows visitors to contact us by providing information including their name, email address, telephone number and message.

We use this information primarily to respond to the enquiry and, where appropriate, to take steps towards providing the service requested.

Submitting an enquiry does not automatically mean that you have consented to unrelated marketing.

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7. EMAIL, TELEPHONE AND OTHER COMMUNICATIONS

If you contact us by email, telephone, website form, social media or another communication method, we may retain a record of that communication where reasonably necessary.

We may use your contact details to communicate with you regarding existing lessons, bookings, purchases, events or other services.

Where electronic direct marketing requires consent under applicable law, we will obtain that consent before sending it.

You may unsubscribe from marketing communications at any time using an unsubscribe facility provided in the communication or by contacting us.

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8. GOOGLE ANALYTICS

Subject to your cookie choices, we may use Google Analytics 4 ("GA4") to understand how visitors interact with our website.

Google Analytics may collect information such as:

  • pages viewed;

  • approximate location;

  • device and browser information;

  • interactions with pages;

  • traffic source;

  • session information; and

  • technical identifiers.

We use this information to understand website usage, identify popular content, diagnose problems and improve our website and services.

Where required by law, Google Analytics storage will not be enabled unless you have given the appropriate consent through our cookie consent mechanism.

Google may process information in accordance with its own privacy terms and policies.

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9. GOOGLE ADS

We may use Google Ads to advertise Tom Collins Drums and to measure the effectiveness of those advertisements.

Subject to your consent choices, Google advertising technologies may be used for purposes including:

  • conversion measurement;

  • measuring whether an advertisement resulted in an enquiry, booking, purchase or other action;

  • advertising attribution;

  • remarketing;

  • audience measurement; and

  • personalised advertising.

Google and its technologies may use cookies or similar identifiers to recognise a browser or device and measure interactions with our advertisements.

Where legally required, advertising storage, advertising user data and advertising personalisation will only be enabled in accordance with your consent choices.

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10. GOOGLE CONSENT MODE

Our website may use Google Consent Mode to communicate visitors' consent choices to Google services.

Consent Mode enables Google technologies to adjust their behaviour according to the choices you make through our cookie consent mechanism.

Depending upon your selection, consent signals may include:

  • analytics_storage – permission for analytics-related storage;

  • ad_storage – permission for advertising-related storage;

  • ad_user_data – permission for user data to be sent to Google for advertising purposes; and

  • ad_personalization – permission for data to be used for personalised advertising.

Where consent is refused, our Google tags are configured to respect that choice in accordance with the consent configuration used on our website.

Depending on our technical configuration, Google may still receive limited cookieless measurement information where permitted by law and applicable Google settings.

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11. META PIXEL, FACEBOOK AND INSTAGRAM ADVERTISING

Subject to your cookie choices, our website may use the Meta Pixel and related Meta Business Tools provided by Meta Platforms.

These technologies help us:

  • understand actions taken on our website;

  • measure the effectiveness of Facebook and Instagram advertisements;

  • measure conversions;

  • understand advertising audiences;

  • improve advertising campaigns;

  • create audiences for advertising; and

  • where permitted, show advertising to people who have previously interacted with our website or services.

Meta may receive information about your browser or device and actions performed on our website. This may include visits to pages and other website events.

Third parties, including Meta, may use cookies, web beacons and other storage or tracking technologies to collect or receive information from our website and elsewhere on the internet and use that information to provide measurement services and to target or deliver advertisements.

Where consent is required by law, Meta advertising cookies and similar technologies will not be activated until the appropriate consent has been given.

Meta may process information received through these technologies in accordance with its own privacy policies and applicable terms.

Depending upon the particular processing activity, Tom Collins Drums and Meta may act as independent controllers, processors or joint controllers as described in Meta's applicable Business Tools terms.

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12. COOKIES AND SIMILAR TECHNOLOGIES

Cookies are small files or pieces of information stored on or accessed from your computer, smartphone, tablet or other device when you visit a website.

We may also use technologies that perform similar functions, including:

  • tracking pixels;

  • tags;

  • local storage;

  • advertising identifiers;

  • web beacons; and

  • similar technologies.

For simplicity, this policy refers to these collectively as "cookies".

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13. TYPES OF COOKIES WE USE

Our website may use the following categories.

Strictly Necessary Cookies

These cookies are necessary for the website to operate correctly or provide a service specifically requested by you.

They may be used for purposes such as:

  • security;

  • fraud prevention;

  • network management;

  • remembering privacy choices;

  • maintaining website functionality; and

  • processing transactions or requests.

These cookies do not normally require consent where they meet the applicable legal exemption.

Functional Cookies

These cookies enable additional functionality or remember choices you make.

Where required by law, these cookies are used only with your consent.

Analytics Cookies

These cookies help us understand how visitors use our website.

They may tell us:

  • which pages are visited;

  • how visitors reached our website;

  • how long visitors remain on pages;

  • which links are used; and

  • whether errors occur.

This information helps us improve our website and services.

Our analytics technologies may include Google Analytics.

Where consent is required, these technologies will only operate in accordance with your consent choices.

Advertising and Marketing Cookies

These technologies help us measure advertising campaigns and, where permitted, deliver advertising that may be more relevant to your interests.

They may be provided by services including:

  • Google Ads; and

  • Meta, including Facebook and Instagram.

They may recognise that your browser or device has previously visited our website.

Advertising cookies may be used for conversion tracking, remarketing, audience creation, advertising measurement and personalised advertising.

Where consent is required, these technologies will not be activated unless you choose to allow them.

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14. COOKIE CONSENT

When you first visit our website, you may be presented with a cookie consent mechanism allowing you to make choices about optional cookies.

You should be able to:

  • accept optional cookies;

  • reject optional cookies; and

  • manage your preferences.

Rejecting optional cookies will not prevent you from accessing the core functionality of our website.

We do not treat continued browsing, scrolling or inactivity as consent to non-essential cookies.

You can change or withdraw your cookie choices at any time through the cookie settings facility available on our website.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

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15. COOKIE DURATION

Some cookies are session cookies and are deleted when you close your browser.

Others are persistent cookies and remain on your device for a defined period unless you delete them earlier.

The precise cookies and retention periods used by third-party technologies may change as those services are updated.

Where our cookie management platform provides a detailed cookie list, you can use the cookie settings facility to see the current cookies, their providers, purposes and durations.

We periodically review the cookies and similar technologies used on our website.

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16. MANAGING COOKIES THROUGH YOUR BROWSER

Most browsers allow you to view, block and delete cookies.

You can normally find these controls in your browser's privacy or security settings.

Please be aware that blocking strictly necessary cookies may cause parts of the website to stop functioning correctly.

Browser controls are separate from the consent choices offered through our website.

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17. THIRD-PARTY SERVICES

We use third-party suppliers where necessary to operate our business and website.

Depending upon the services we use, these may include providers of:

  • website hosting;

  • website development and management;

  • payment processing;

  • email;

  • accounting;

  • analytics;

  • advertising;

  • social media;

  • booking systems;

  • cloud storage;

  • IT services; and

  • business administration.

These organisations may process personal information on our behalf or, in some circumstances, as independent data controllers.

We only share information where there is an appropriate reason for doing so and seek to ensure appropriate data protection arrangements are in place.

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18. WEBSITE PLATFORM

Our website may be hosted and operated using third-party website infrastructure.

The website platform may process technical information and use cookies necessary for security, website functionality, fraud prevention and delivery of the website.

Where the platform provides optional analytics, advertising or other non-essential technologies, these are subject to applicable consent requirements.

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19. SOCIAL MEDIA

We maintain profiles on social media platforms including Facebook and Instagram.

If you interact with us through a social media service, the operator of that service may process information about you in accordance with its own privacy policy.

Our website may contain links to social media services. Following one of these links will take you to a third-party website or application whose privacy practices we do not control.

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20. SHARING PERSONAL INFORMATION

We may share personal information with third parties where reasonably necessary, including:

  • website and IT providers;

  • payment processors;

  • accountants and professional advisers;

  • service providers;

  • advertising and analytics providers;

  • event providers;

  • regulatory bodies;

  • law enforcement agencies where legally required; and

  • other organisations where required by law.

We do not sell or rent personal information to third parties.

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21. INTERNATIONAL DATA TRANSFERS

Some organisations we use, including major technology and advertising providers, may process information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that an appropriate legal mechanism or safeguard applies where required.

Depending upon the destination and service provider, these safeguards may include:

  • UK adequacy regulations;

  • the UK International Data Transfer Agreement;

  • the UK Addendum to EU Standard Contractual Clauses;

  • recognised data protection frameworks; or

  • another legally permitted transfer mechanism.

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22. HOW LONG WE KEEP INFORMATION

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting and tax requirements.

Retention periods vary depending upon the information involved.

For example:

  • enquiry information may be retained while an enquiry remains relevant;

  • customer and student records may be retained for the duration of the relationship and for an appropriate period afterwards;

  • transaction and accounting records may be retained for the period required by UK tax and accounting law;

  • correspondence may be retained where necessary to maintain a record of agreements, instructions or disputes; and

  • consent records may be retained as evidence of the choices made.

We periodically review information and securely delete or anonymise information that is no longer required.

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23. SECURITY

We take reasonable technical and organisational measures designed to protect personal information from:

  • unauthorised access;

  • accidental loss;

  • misuse;

  • alteration;

  • disclosure; and

  • destruction.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

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24. CHILDREN'S INFORMATION

Tom Collins Drums provides music tuition to children as well as adults.

Where a child receives tuition or participates in one of our activities, we may process information necessary to administer and safely provide that service.

Where appropriate, communication, bookings and payments relating to children will be managed through a parent or guardian.

We do not knowingly use children's personal information for behavioural advertising in circumstances where doing so would be unlawful or inappropriate.

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25. YOUR DATA PROTECTION RIGHTS

Depending upon the circumstances, UK data protection law gives you rights including:

Right of access

You can ask us for a copy of personal information we hold about you.

Right to rectification

You can ask us to correct inaccurate or incomplete personal information.

Right to erasure

In certain circumstances, you can ask us to delete personal information.

Right to restriction

In certain circumstances, you can ask us to restrict how personal information is processed.

Right to object

You may have the right to object to processing based upon legitimate interests and to processing for direct marketing.

Right to data portability

In certain circumstances, you may ask us to provide information you supplied to us in a structured, commonly used and machine-readable format.

Right to withdraw consent

Where processing is based upon consent, you may withdraw that consent at any time.

Withdrawal does not affect processing that lawfully occurred before consent was withdrawn.

Rights relating to automated decision-making

You may have rights in relation to certain decisions made solely through automated processing where those decisions have legal or similarly significant effects.

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26. EXERCISING YOUR RIGHTS

To exercise a data protection right or ask a question about how your information is handled, contact:

Tom Collins Drums

The Leasowes

Tanworth in Arden

B94 5AE

United Kingdom

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We may need to verify your identity before responding to certain requests.

We will respond within the time period required by applicable data protection law.

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27. COMPLAINTS

If you have concerns about how we use your personal information, please contact us first so that we can try to resolve the issue.

You also have the right to complain to the UK's independent data protection regulator:

Information Commissioner's Office (ICO)
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
United Kingdom

Further information about your rights and making a complaint is available from the Information Commissioner's Office.

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28. THIRD-PARTY WEBSITES

Our website may contain links to websites operated by third parties.

We are not responsible for the privacy practices of third-party websites. You should read the privacy information provided by those organisations when visiting their websites.

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29. CHANGES TO THIS POLICY

We may update this Privacy & Cookie Policy from time to time to reflect:

  • changes to our website;

  • new services;

  • changes to the technologies we use;

  • changes to advertising or analytics platforms;

  • changes in legislation or regulatory guidance; or

  • changes to our business practices.

The current version will be published on this website and the "Last updated" date at the top of the policy will be amended.

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30. CONTACT US

Questions about this Privacy & Cookie Policy or our use of personal information can be sent to:

Tom Collins Drums
The Leasowes
Tanworth in Arden
B94 5AE
United Kingdom
Website: www.tomcollinsdrums.com

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